Assessment 2: Marketing Audit [ Segmenting, Targeting, And Positioning (STP) ]

Required contents for the Word document submission file: Cover Page Executive Summary Table of Contents Introduction Situation Analysis Overview of the organisation Overview of the competitors Overview of the macroenvironmental factors (i.e., political, economic, social, technological, legal, and environmental factors) SWOT analysis Segmenting, Targeting and Positioning (STP) What segmentation variable(s) is (are) used by the…...