Exploring Factors Impacting Impluse Buying : A Case Of Supermarket Shoppers In UK

Table of Contents Introduction. 4 1.1 Research background. 4 1.2 Problem statement 5 1.3 Research aim and objectives. 5 1.4 Research questions. 5 1.5 Research Significance. 6 1.6 Dissertation structure. 6 Literature Review.. 7 2.1 Conceptual schema. 7 2.2 Impulse buying (DV) 8 2.3 Product Involvement (IV1) 9 2.4 Store Environment (IV 2) 9 2.5…...